Parsley Box IPO | Kevin Dorren, CEO, on admitting to AIM

finnCap Group has advised Parsley Box on its IPO and admission to AIM, at a placing price that puts its market cap at £83.8m.

This transaction includes a significantly oversubscribed fundraise, well supported by customers, raising £5m for the Company and £12m for selling shareholders.

We spoke with Kevin Dorren, CEO, to discuss what this IPO means for Parsley Box.

Parsley Box delivers ready meals that do not need to be stored in a fridge or freezer, direct to the underserved Baby Boomer+ consumer, broadly defined as those aged 60 and over. This challenger brand embraced the increasingly popular direct to consumer (D2C) model.

Kevin Dorren, CEO, Parsley Box: "From an idea cooked up at the kitchen table to IPO in just four years is an incredible achievement and we’re proud to be celebrating this milestone together with our customers. The business has grown rapidly, but for us it is just the beginning of our journey serving the Baby Boomer + demographic. We are very pleased to welcome our new shareholders, both institutional investors and our customers who have endorsed the business by taking a stake in the Company’s future. I am looking forward to leading the business through our accelerated growth plans to become a household name."

Matt Goode, Corporate Finance Director, finnCap Group: “We are delighted to have advised Parsley Box on its £83.8m AIM IPO, raising £17m in aggregate, which follows on from the £3m funding we sourced from Mobeus in 2019. Particularly pleasing is the valuation we secured for the business, which reflects the strong growth Parsley Box has demonstrated but required a detailed understanding of Parsley Box’s investment case and a significant amount of time to be spent with investors demonstrating its unique growth opportunity. Parsley Box is one of a number of recent “direct to consumer” businesses which have successfully achieved an AIM IPO, and we expect to see this sector continuing to attract significant interest from institutional investors during the rest of 2021 and beyond.”